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snooker for colorblindness
In collaboration with the founder of ColorADD, language for people with colorblindness, we created SnookADD game set to make snooker accessible to everyone. I focused on visual 2D and 3D design for the project.
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david povilaika
about me
Hey, I'm David
I am product exprience designer working with UX/UI, branding & visuals. I love working with passionate teams, start-ups, and creators to deliver cohesive, detailed, and human-centered tech, web, print, and digital experiences. No matter if it's a new or existing idea — let's make it happen.
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fitness app
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what: OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why: Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high fitness dropout rates.
how: I lead the creative direction at the startup. I handle all UX/UI development in Figma, alongside brand and visual design.
and: I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
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shopping experience
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what: A delivery of smooth & cohesive new functions and style elements across different channels like web, social, media, and physical for a garden and lifestyle store.
why: In many cases, customers shopping in-person did not know about the online store and loyalty program TNG offered.
how: I designed links between channels and phygital campaigns, alongside general service and marketing experience improvements. I redesigned loyalty system and collaborated with external writer to deliver a new lifestyle blog.
and: UX redesign along online branding adjustments & new brand campaigns quadrupled B2B service inquiries and grew online B2C engagement by 40%.
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child banking app
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what: Fanoo is a child banking app that teaches children about investment, saving, spending, and donating.
why: Our study found that low financial literacy among adults heavily contributes to low financial confidence. Supra Systems Studio tasked our team with creating a solution.
how: By creating an application that is useful for parents and engaging for kids, we can provide financial education to children who would not otherwise receive it. I focused on delivering UX/UI and all creative brand material.
and: By solving challenges that make child banking difficult and expensive, we proved financial education can be accessible. This led to winning The Future of Money prize.
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networking app
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what: Tread is an app developed to make in-person networking faster, more effective, and more comfortable for young professionals.
why: Building strong professional connections is crucial for future opportunities. Economic shifts and changing social behaviorshave made traditional networking more challenging.
how: A year long reserch project I developed and tested an algorithm to match people effectively at in-person events, ensuring comfortable and productive interactions.
and: Over 80% of macthes very satisfied or very satisfied with their exprience using Tread. This led to a start-up prize win.
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activation experience
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what: KC is a web media show and marketing activation focused on discussions young people in Lithuania.
why: Media space in the Baltics does not fully represent young people. To fulfil the show's focus, a digital experience to gather topics and grow engagement was needed.
how: During the month-long delivery, I focused on all creative areas of the project, designing the brand identity and interactive web experience for marketing and engagement.
and: Show gained momentum for visual creativity and interactive experience, garnering a record 14th spot in the podcast chart table.
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unfold laptable
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what: Unfold is a new sub-brand within Tesla family, introducing a compact, foldable lap table designed for commuters.
why: As more Tesla cars reach the end of their lifecycle, we identified an opportunity to repurpose old metal scraps. We sought to expand Tesla's market reach into a new segment.
how: Through market and brand research, we developed a new product. This included ergonomic testing and reports into industrial design & branding. My role focused on product branding, campaign design, and prototyping (digital 3D & 2D).
and: Within six months, we produced a new product model, a new brand identity, and compiled over 250 pages of research. The product received outstanding feedback from testing and professional evaluation.
other projects
david povilaika
This website and all content is designed by David Povilaika. Copyright © 2018-2024
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